Morocco is a sensory overload in the best possible way. From the chaotic charm of the Marrakech souks to the silent majesty of the Sahara dunes, it’s a destination that captivates every traveler. However, the cultural differences can be overwhelming for first-timers.
To help you navigate the Kingdom with confidence, we have compiled our top advice based on years of local experience. Here is everything you need to know before you land.
1. Respect Local Dress Codes
While Morocco is relatively liberal compared to some neighbors, it is still a conservative Muslim country. In major cities like Marrakech, you'll see modern attire, but modest dress is appreciated.
For women, bringing a scarf is always a good idea—it protects from the sun and can cover shoulders when necessary. Men should generally avoid sleeveless shirts when walking in the medina. Respecting these norms usually leads to warmer interactions with locals.
2. Master the Art of Haggling
Shopping in the souks isn't just a transaction; it's a social interaction. Prices are rarely fixed. Vendors expect you to bargain.
3. Friday is the Holy Day
Friday (Jumu'ah) is the most significant day of the week. You might find that many shops in the Medina, museums, and businesses close for a few hours around mid-day prayers (usually 12pm to 2pm), or even for the whole afternoon.
Plan your activities accordingly. It's a great time to book a relaxing spa treatment or take a nature walk.
4. Beware of "Faux Guides"
In tourist hubs like Fes and Marrakech, friendly locals may offer to show you the way to a monument or the "tanneries." Be cautious. These are often unauthorized guides who will lead you to specific shops for a commission or demand a high fee.
It is always safer to hire a certified city guide through a reputable agency to ensure a hassle-free experience.
5. Drink Bottled Water
To avoid "traveler’s tummy," stick to bottled mineral water. Avoid tap water, and be mindful of ice cubes in drinks at smaller street stalls. Brushing your teeth with tap water is generally fine in major hotels, but use bottled water if you want to be extra safe.
6. Cash is King
While upscale hotels and restaurants accept credit cards, cash (Moroccan Dirham - MAD) is essential for taxis, small shops, tipping, and street food. ATMs are widely available in cities.
7. Book Transfers in Advance
Navigating taxi prices at the airport can be stressful. Taxi drivers often inflate prices for tourists. We highly recommend booking a private transfer to ensure a fixed price and a driver who knows exactly where your Riad is (as many are hidden in the maze of the Medina).
Book your stress-free airport transfer here →
8. Don't Fear Getting Lost
The Medinas of Fes and Marrakech are labyrinths designed to confuse invaders centuries ago—and they still confuse Google Maps today! Getting lost is part of the experience. You will stumble upon hidden courtyards and artisan workshops you wouldn't find otherwise.
9. Taste the Street Food
Moroccan cuisine is world-class. Don't limit yourself to hotel buffets. Head to Jemaa el-Fna square in the evening for Msemmen (pancakes) and freshly squeezed orange juice. Look for stalls with long lines of locals—that’s always the best sign of quality.
10. The Desert is Far (But Worth It)
Many travelers don't realize that the Sahara Desert is quite far from Marrakech (about 9-10 hours drive). A day trip is not possible. To truly experience the dunes, you need at least 3 days.
Ready for the adventure? Check out our 3-Day Luxury Merzouga Desert Tour for the full experience.
Final Thoughts
Morocco is a welcoming country with incredible hospitality. "You are welcome" is a phrase you will hear constantly. By following these simple tips, you'll be well-prepared to embrace the chaos, taste the flavors, and enjoy the warmth of this North African gem.
Morocco Local Way Team
Experts in authentic Moroccan travel experiences.
